ENCORE COFFEE

Logo design for Encore Coffee Cafe.

And application of the logo on different products.

November, 2018

The initial stage involved asking the client vital information for the design process including history of the brand, mission, vision, objectives and other details about the brand.

Therefore, coming up with the two samples below.

The client did not appreciate the complex sample designs and asked for a simpler design. Thus, making the final design as shown.

Logo presentation.

Other colors were experimented with to apply to the client's products that had similar shades to the original logo.

Logo Application

Samples for juice packaging were sent in for assessment and a few changes and adjustments were made including symmetry, typography and logo positioning.

Before

After

The different color logos were applied as coffee cup sleeves.